Hot Spots for Matchmaking
In its original meaning the term “matchmaking” is used when referring to a partnership between two people, usually in the context of marriage. How does this fit with trade fairs and exhibitions?
Relationship Marketing
Well, trade fairs and exhibitions’ main task is marrying demand and supply. Buyers meet suppliers and thus those parties become business partners. In this b2b sense trade fairs, exhibitions and conferences are the top instrument of relationship marketing, they are relationship events for specific communities.
Hot Spot Events
As a specialised consultancy for the international exhibition industry KME Consulting Group has developed a special format of events, called “Hot Spot Events”. These business events are organised by the KME partner company msi agency | germany.
These events are focused b2b platforms offering top class business matchmaking opportunities for exhibition organizers and export-oriented companies.
The Hot Spot Events gather a number of 60 to 80 decision makers and are generally held in the leading business club of the German capital, the Berlin Capital Club.
The Hot Spot events are aimed at:
- Leading trade & industry associations.
- Representatives of chambers of industry and commerce.
- German trade fair and exhibition organisers active abroad.
- Representatives of exporting companies.
- Members of Parliament.
- Representatives of Federal and State Ministries.
- Members of the diplomatic corps.
- Representatives of the business press.
In the years 2006 - 2008 Hot Spot Events have been organised for Russian, Ukrainian and German-Kazakh clients.
Community Meetings
The management of KME Consulting Group is also very active on an international scale, participating in major events of the international exhibition scene. Examples are UFI seminars and congresses, international and regional conventions and conferences as well as other industry and association meetings, gathering decision makers from many different branches of the service industry.