News
11.05.2007Online advertising features significant growth
Advertising in the internet is growing six times faster than advertising in traditional media. In the coming year 2008 the overall advertising turnover in the internet will already be getting ahead of radio advertising for the first time.
Source: FAZ, 30 April 2007, No. 100, page 21This estimation is presented by the media agency Zenith Optimedia.
However the market is some how troubled by uncertainties concerning the advertising impact within online media offers, especially within the new web 2.0.
To address the user in a pinpoint way is a major requirement. Advertising should therefore reflect the user’s behaviour, known as behavioural targeting.
Out of the traditional advertising media only outdoor advertising is growing in the 2009 perspective.
