News
24.06.2008Trade Fair Markets in South Eastern Europe
Greece is by far the strongest market in South Eastern Europe when it comes to the economic power of its inhabitants measured in GDP per capita (around 21,000 €), whereas Romania is the no. 1 country concerning the population figure (over 21 mill inhabitants).
Since trade fairs and exhibitions are mirrors of the markets their future development is closely related to the size, structure and economic development of the respective target markets.
When it comes to the exhibition venues the picture in South Eastern Europe is very differentiated, especially concerning the current status of the buildings and the technical and logistical conditions.
Source: KME / Seimeni, Pozrikidis Presentation “Profitable Business Opportunities in the SouthEastern European Market” * Opening January 2009
The situation in Serbia
The Belgrade Fair as the leading exhibition company in Serbia is actually in the process of privatisation. The same applies to the Novi Sad Fair. Major interested parties within the privatisation procedure are Reed Exhibitions, GL events and Rimini Fiera.
Bulgaria
The board of Plovdiv International Fair will be meeting during the summer period of this year to discuss about the modernisation of the venue and a potential extension.
The Greek perspectives
The newest exhibition venue in South Eastern Europe will be opened in January 2009 in the Greek capital Athens, directly adjacent to the Athens International Airport. The Athens Metropolitan Exhibition Center will have a total size of 55,000 sqm covering five exhibition halls and 3 conference halls. It will be operated by Rota Ltd., Greece’s leading private exhibition company.
Metropolitan Exhibition Center, AthensThe new exhibition centre will put Athens on the mental map of the players in the exhibition industry as an economic hub not only for the Balkans, but also for the whole Eastern Mediterranean region. Athens with its metropolitan region has a population of more than 4 mill inhabitants.
Status: 07/2008
