News

12.03.2010

CeBIT “splitting”

New profile for leading IT show in 2011

The new profile of CeBIT 2011 will feature a more user-centric approach and be built around four client group pillars.

What does this mean? The leading IT show, just having closed its doors for the 2010 edition (4,157 exhibitors and 334,000 visitors), recognises that it has to sharpen its focus even more. The new CeBIT spotlighting the digital sector’s enormous innovative speed will have four segments:

CeBIT pro - addressing professional users
CeBIT gov - targeting government and the public sector
CeBIT lab - giving home to international research institutions and universities
CeBIT life - catering to professional consumers (so called ‘prosumers’) and techno-savvy consumers”

“Consumers are a vital part of the value creation chain in the digital sector’, Ernst Raue commentated. Raue is Mr. CeBIT, the member of Deutsche Messe’s managing board in charge of CeBIT. Well, indeed, many innovations are triggered by pro- and consumers, serving as trendsetters and innovation drivers.

The Deutsche Messe management team thus follows its own trend set for the Hannover Messe some years ago: a bouquet of specialised trade fairs / trade fair segments under one umbrella brand. More to be experienced about the ‘new CeBIT’ from 1 to 5 March 2011.