ExhibitionPilot - Edition 2/2010
ITA Staff Training for ADNEC in Munich
3 days in Bavaria’s capital
Staff members of the Abu Dhabi National Exhibition Company, currently seizing the opportunity to benefit from a training on the job at the ADNEC owned exhibition centre ExCeL London, enjoyed the participation in a 3 day staff training in Munich, organised by ITA International Trade Fair Academy.
The training comprised topics such as international trade show benchmarks, exhibition ROI, venue management and exhibition logistics, marketing and brand management as well as insights into the success factors of the trade fair market Germany. It was complemented by a visit of Munich fair grounds, the ICM International Congress Centre Munich and the BMW-World as an example for a specific event location and “brand land”.
Guided tour at ICCM International Congress Centre MunichADNEC’s commitment
Having recently been awarded with the “Green” Award for investing in sustainability and social responsibility,
the Abu Dhabi National Exhibitions Company (ADNEC) shows a substantial commitment to human resources.
The Abu Dhabi National Exhibition Centre, managed by ADNEC, is the most modern and largest state-of-the art exhibition venue in the Middle East with 12 halls totalling 55.000 sqm. The Centre is part of ADNEC’s Capital Centre, a world standard
exhibitions lifestyle destination.
When fully developed, Capital Centre will comprise 23 towers including 7 hotels as well as the 5-star Hyatt Capital Gate, to be housed in the iconic Capital Gate tower, which is currently under development.